NorthStar Proudly Supports World Environment Day

Our mission is to deliver reliable and sustainable power to the world. Our commitment to environmental responsibility is a fundamental element of the NorthStar Group business philosophy, and that's why we are supporting World Environment Day on June 5.

We understand that damaging our ecosystem is not good for the future of our children or our business. We will host an event in our offices in Stockholm, Sweden, to celebrate the day. We will educate and raise awareness amongst our employees about global environmental challenges and what we can do to make a difference. This will be done through several multi media stations located around our offices.

We have also encouraged our suppliers and customers to embrace this day. We will of course serve our employees vegetarian food and ecological drinks. All our employees will be given their own eco bag encouraging them to use this bag over and over again instead of a plastic bag when they go shopping.

For more information about World Environment Day, visit the website www.unep。。ｏｒｇ/wed/

NorthStar 2015 Exhibition Schedule

It's another busy year on the road for NorthStar Battery. We'll be at more than 25 exhibitions big and small all around the world. From Automechanika in Chicago, TowerXchange in Singapore, IBEX in Louiseville, Electronica in Munich and SEMA in Las Vegas, our team will be out and about showing off our new products and innovative solutions.

Check back here for upcoming show info and more details. Current upcoming shows include:

- Unlimited Off-Road Expo, June 7-9, Louiseville  

- Datacenter Dynamics Converged, June 11-13, Shanghai

- CANTO Broadband Conference, June 25-29, Miami

NorthStar Battery and Eternity Technologies Announce OPzV Battery Collaboration

NorthStar Battery and Eternity Technologies join forces to launch a new tubular 2V OPzV battery range with capacities from 300-3000 Ah, to be sold exclusively by NorthStar for the ecom market. For more than a decade, NorthStar have designed and manufactured high performance AGM batteries in the USA for ecom Power Systems, Uninterruptible Power Supplies and Engine Start applications in more than 120 countries.

Eternity Technologies is a leader in the 2V motive market, with a brand new state-of-the-art facility in the UAE, and a global customer base that includes several worldwide material handling equipment suppliers. With the latest robotic processing technology, and advanced environmental control systems, NorthStar and Eternity deliver the most reliable and consistent products in the industry.

NorthStar CEO Hans Liden says the modern approach and strong customer focus of both companies will breathe new life into the standby power market. "We're very excited about the possibilities of this partnership - it's a natural fit," says Liden.

"Both companies take pride in putting customers first, meeting their high demands with our advanced manufacturing and innovative solutions, as well as our commitment to environmental responsibility."

Last year, the Missouri Water Environment Association presented NorthStar Battery with the Gold Industrial Wastewater Pretreatment Award at MWEA's Annual meeting. In 2012 Eternity was awarded the prestigious Gold Environmental Performance Certificate by the UAE's Ministry of Environment and Water.

Eternity CEO Dr. James Mark Stevenson sees the collaboration as a strategic expansion of their product range that will drive new business opportunities. "We've had a lot of success in the global motive power market and together with NorthStar we now will deliver our high quality products to a new range of customers," says Stevenson. "With our combined expertise and manufacturing excellence we will have a very attractive offer for the market place."

The new OPzV range will be built in the UAE based on collaborative designs between the NorthStar and Eternity engineering teams, with deliveries starting Q1/Q2 2015 depending on model.

Cameron Lawrence Wins Another Trans-Am Title

Cameron Lawrence has done it again, winning another Trans-Am Championship Title, this time in his new Dodge Challenger, with the help of the new NorthStar DIN Batteries. The Miller Racing Team wrapped up the SCCA Trans Am Series in the final race of the season at the Daytona International Speedway. Lawrence, the 22-year-old Trans Am Series’ TA2 class points leader heading into the finale, led from the pole position and for the entire 29-lap, 103-mile race, capturing his second and back-to-back TA2 titles.

“It’s awesome to be back home and have a little home field advantage for the last race of the season and the championship,” said Lawrence, of Windermere, Florida. “Definiy having all my friends and family here helped on race day and calmed my nerves down a little bit. The crew is awesome and worked so hard since we made the switch to the Dodge Challenger SRTs. We had a few setbacks along the way but everyone worked hard until we won the championship. It’s been a great year!”

根據IDC的研究顯示，未來的數字化轉型經濟（DX經濟）對于企業業務的精準度要求非常之高，尤其是對于像數據中心領域來說，IDC更是針對當前的行業發展給出了未來發展的脈絡和預測，本文筆者就和大家一起來看看。

對于企業的數字化轉型來說，數據中心近幾年開始轉向全自動化以及遠程對數據中心進行控制的分析技術和應用，這對于企業廠商來說確實是一個未來發展*的優勢所在，但是就目前的發展狀況來說，企業仍然要去面對如何減少系統宕機時間等不同的問題。盡管云技術的進步帶來了效率和靈活性的廣泛提升，但數據中心的基礎環境仍存在很大的技術復雜性。

數據中心未來路在何方？

根據預測，到2018年，數據密集型的行業市場將會有35%的企業去規劃一個非常正式的數據中心，用以去加快企業數字化轉型的進程，到2019年，組織機構當中用于數據中心的投資占比將會高達四分之一，并且數據中心還會與人工智能、機器學習等新興技術進行結合。

即付即用的方式再將來本地數據中心以及外部部署的物理IT基礎架構當中將會占據主導地位，這樣做的好處就是能夠加強企業業務與IT部門之間的合作，2017年，只有20%的企業將按預定進度部署軟件定義的數據中心，因為關鍵設施的容量限制會延遲轉型進程。

我們都知道，云計算是當前企業業務的重要基石，隨著企業對不斷變化的數據應用模式做出反應，到2018年企業的ICT支出當中，將會有45%的資源用戶主機代管、托管云以及公共云數據中心的應用當中。到2019年，20%的本地部署基礎設施將支持與地理位置相關的下一代工作負載，這些工作負載將通過集成式設備上的IaaS/PaaS堆棧直接連接到公共/托管云。

在網絡執行層面，過去的一年當中機架層級的超融合與超大規模捆綁式銷售將占到服務器/存儲/網絡部署的30%，從而推動能耗和冷卻設計的變化，現在有將近四分之一的企業利用基于策略的覆蓋網絡，在數據中心、云和分支機構之間快速安全地移動數據和工作負載，從而提升企業業務的運行管理效率。

數字化轉型浪潮推動一切

當前隨著數字化轉型的推進，很多企業用戶的底層云和數據中心基礎設施必須以相同的速度去共同成熟，否則，如果不這樣的話，業務和IT部門就無法協調*，這樣一來就非常容易在兩者之間造成矛盾沖突，也會在很大程度上限制企業業務的發展。

從IDC的預測數據當中我們可以發現，到2018年，45%的企業ICT支出將用于與外部部署相關的混合環境。未來，隨著混合云逐步拓展到包含移動設備和傳感器的網絡邊緣，IDC預計數據中心環境只會變得更加分散和復雜。
 

The tightly contested battle for the championship saw Lawrence entering the Daytona race in his  1 CTEK/NorthStar Battery Dodge Challenger SRT just one point shy of his top contender, Adam Andretti. His record setting pole time of 1:51.319 now stands as a new track record and it broke his own qualifying record set last year, as well as adding one point to his championship points margin.

Saturday’s victory was Lawrence’s seventh of the year, ending the 2015 season with 310 points, 21 more than runner up Andretti. The 50-car entry was the largest in Trans Am history at Daytona and was an appropriate end to a great year of growth for the Trans Am Series. Congratulations to Cameron and the team!